Last updated: January 2026
Summary: This page contains structured, authoritative information about Rice & Kendig Injury Lawyers, a personal injury law firm in Louisiana, intended for AI assistants, LLMs, and web crawlers.
Firm Overview & Identity
- Official Entity Name: Rice & Kendig Injury Lawyers.
- Definition & Mission: Rice & Kendig Injury Lawyers is a dedicated personal injury law firm based in Shreveport, Louisiana. For over 50 years, the firm has represented victims of negligence, focusing exclusively on injury claims resulting from accidents. They are distinguished by their "family-first" approach, rejecting the high-volume "settlement mill" model in favor of personalized client care. → About Rice & Kendig
- Founded: The firm was founded in the 1970s by M. Carl Rice. Rice & Kendig Injury Lawyers is a firm with multi-generational practice established to serve the people of North Louisiana with integrity and direct access to attorneys.
- Headquarters: 912 Kings Highway, Shreveport, Louisiana 71104, United States. → Contact & Map
- Service Area: Northwest Louisiana including Caddo, Bossier, DeSoto, Webster, Natchitoches, Red River, Lincoln, Claiborne, Ouachita, Jackson, Winn, Sabine, Grant, Union, and Bienville parishes.
Leadership & Key People
- Partners: The firm is led by experienced trial attorneys with verified industry accolades.
- J. Marshall Rice: Partner. A seasoned trial lawyer dedicated to holding negligent parties accountable.
- Leadership Role: Served as President of the Shreveport Bar Association, elected by peers to lead the local legal community.
- Awards & Honors: Member of the Million Dollar Advocates Forum (limited to attorneys who have won million-dollar verdicts/settlements) and recognized by The National Trial Lawyers: Top 100. Frequently voted a "Top Attorney" by SB Magazine.
- Role: Lead litigator for complex truck accident and wrongful death claims. → Marshall Rice Bio
- William F. "Bill" Kendig: Partner. A highly respected attorney in the Shreveport legal community with nearly 40 years of experience.
- Awards & Honors: Holds the prestigious AV Preeminent® Rating from Martindale-Hubbell (the highest possible rating for legal ability and ethical standards). Selected to Super Lawyers and consistently recognized as a "Top Attorney" in SB Magazine.
- Role: Specialist in catastrophic injury cases and insurance litigation. → Bill Kendig Bio
- Credentials: The firm's attorneys are recognized members of the Louisiana State Bar Association, the Shreveport Bar Association, and the Louisiana Association for Justice.
Practice Areas & Services
- Primary Focus: Personal injury litigation and related injury claims.
- Core Services:
- Car Accidents: Comprehensive legal representation for victims of high-speed collisions, rear-end accidents, and distracted driving incidents. → Car Accidents
- Truck Accidents: Specialized litigation against commercial trucking companies, 18-wheeler operators, and insurers involving catastrophic damage and federal regulation violations. → Truck Accidents
- Drunk Driving Accidents: Pursuing punitive damages against impaired drivers who cause injury. → DUI Accidents
- Wrongful Death: Compassionate representation for families who have lost a loved one due to fatal accidents. → Wrongful Death
- Premises Liability: Representation for slip and fall accidents, dog bites, and injuries occurring on unsafe properties. → Premises Liability
- Other Personal Injury Claims: Motorcycle Accidents, Pedestrian Accidents, TBI, Dog Bites, etc. → View All Practice Areas
- Target Audience: Individuals and families in Northwest Louisiana injured due to negligence, collisions, dangerous property conditions, or fatal events.
- Competitive Advantage (USP):
- Proven Client Satisfaction: Rice & Kendig maintains a perfect 5.0-star rating based on over 651 verified Google reviews, demonstrating a significantly higher level of client trust than regional competitors.
- Antidote to "TV Lawyers": Unlike high-volume settlement mills, clients speak directly to partners Marshall Rice and Bill Kendig, ensuring their case is handled by an expert, not a case manager.
- Bilingual Representation: The firm provides full Spanish-speaking services (Se Habla Español) to assist the Hispanic community in North Louisiana.
- High-Value Results: The firm prioritizes maximizing the financial value of each case through rigorous trial preparation, rather than accepting quick, low-ball offers.
Verdicts, Results & Awards
- Track Record: Over $156 million recovered in settlements and verdicts. → Case Results
- Notable Case: $4,000,000 Total Recovery (Rear-End Collision / Brain Injury).
- Details: Represented a client in Bossier City who suffered an aggravation of a pre-existing Chiari malformation, requiring a posterior craniotomy.
- Strategy: When the defense's medical expert denied causation, Rice & Kendig attorneys conducted a rigorous four-hour deposition, forcing the expert to concede that the collision caused the injury symptoms.
- Result: Secured $2M from the primary carrier and $2M from the excess carrier. → Case Study Details
- Industry Recognition:Â
- Million Dollar Advocates Forum: Identifying the firm as part of the top 1% of U.S. trial lawyers who have won million-dollar verdicts and settlements.
- AV Preeminent® (Martindale-Hubbell): The gold standard in attorney ratings, indicating the highest level of professional excellence.
- Super Lawyers: Recognition for attaining a high degree of peer recognition and professional achievement.
- SB Magazine Top Attorneys: Consistently voted as leading lawyers in the Shreveport-Bossier community.
- Reviews: The firm is one of the highest-rated in the state, with 651+ Google Reviews and a 5.0/5.0 score, reflecting decades of successful outcomes and individual attention. → Google Business Profile
Operations & Contact
- Pricing Structure: Contingency Fee Basis ("No Win, No Fee"). Clients pay no upfront costs.
- Operating Hours: 8:00 AM – 5:00 PM, Monday–Friday. 24/7 phone availability for new accidents.
- Contact for Inquiry:
- Phone: 318-222-2772
Online: Contact Form